Before streaming services and renting services were available for people to use, people would go to movie theaters, or they would have to wait till the film had been showed on the television. (I know so hard to believe people would actually go out). In the late 1970s, early 1980s
VHS's (Video Home System) were available to be rented and then later in the 1990s DVD's (Digital Video Disc) followed. To get these rentals, people would go to movie rental places like blockbuster and Family Video.
The first known renting service that was located in Los Angeles, California, was Video Station. Video station was founded in December 1977 by George Atkinson. Although Video Station was one of the first rental services it was not by far the biggest, that award goes to Blockbuster. Blockbuster was the biggest rental service from its founding date in year 1985 till the early 2000s until Netflix came along.
When you rented a movie from one of the renting services, you had to make sure the movie was returned on time or you would get fined with ridiculous late fees, which still happen today in the world. After
Reed Hastings was charged a $40 late fee from Blockbuster, for returning "Apollo 13" late, he had decided that he wanted to invent a renting service that didn't charge you late fees for returning the movie in late. Later him and Marc Randolph came up with the idea of Netflix, which didn't start the way you know it today. Netflix started as a mail in DVD-by-mail service.
In 2007 after YouTube launched their online video sharing company, Netflix had decided to make an upgrade where you can instantly stream movies and TV shows from the digital library with just a click of a button.
Blockbuster had attempted to launch their own online rental streaming service to keep up with the trend. Their effort to stay in business was a good one but they were unfortunately too late, so many people had already transferred their business to Netflix, so Blockbuster officially filed for bankruptcy in 2010. Other companies had entered the race since then like Hulu in 2010, Prime Video in 2015, Disney + (releasing movies that were released by Walt Disney studios) in 2019, and finally HBO Max in 2020. As surprising as it is none of these seem to be a threat to each other as many families have either one or even multiple in their homes.
Netflix and other streaming services have to make sure they are keeping up with the latest trends and making sure they are streaming shows that are very popular because we live in a society where we expect our modern needs everywhere we go. If a store or website does not have exactly what we want we will leave and go to another one until we find exactly what we are looking for, because somewhere will have it.
Now as we all love to watch our favorite shows and movies on our free time, over 70% of those watching series on Netflix are binge watching. Binge watching means watching multiple episodes of a show in rapid succession. Those who are binge watching are engaging on the site for an average of 6 hours a day. That is 1/4 of your day spent staring at a screen and potentially ruining your eyes.
Stanford University did a study in 2013-2015 that showed that the overuse of Netflix and other streaming services can lead to issues such as sleep deprivation, weight gain, hormonal imbalance, and slight brain damage.
Binge watching can also lead to gradual relationship breakdown and a decreased ability to form new relationships. About 10% have reported issues within their relationships and about 72% has said it has no impact at all in their relationship. I personally feel like no matter if the issue is so small or not everyone's relationships have been changed by streaming services and people just do not want to admit that they are allowing technology to effect the relationships they have with others.
Streaming services have turned our world upside down, is it for the better? I am still trying to figure out an answer myself, but I believe they will forever be around and evolving and adapting alongside us. It is sad to see that people do not go to the movies as much because it is more isolating to stay inside but, Covid also had a major effect on that as well, so its unclear why people have stopped going to movie theaters and hopefully one day they make a come back.