The Diffusion Theory

 Will electric cars be the only option in our soon future? This debate that has been going on is a very good question, because some people believe that electric cars are better or the environment or that they are a cheaper way to go in the long run. 

In 2010, Tesla had been released and available to the public to buy. Most had decided to change because they believed for it to be better for the environment and a cheaper option for them, since they would have to buy gas. There are groups to describe the different types of adapters to new inventions. 

There are 5 different types of groups in the Diffusion theory. The first group is 2.5% which is the innovators, they people you think and create the idea from a cloud of thought and make it come to life. The next group which is 13.5% of people, is the early adapters, the group who is very enthusiastic and accepting of the invention being presented. This group also helps business and innovators spread the word about the invention and brag about how much it has changed the buyers lives. 

Once the word is out that the invention is very beneficial for many others the next group decide that they want to hope on the latest trend, this group is the Early Majority which is 34% of people. Now they wouldn't be the first people to buy a new invention, as they would be maybe a little skeptical they would adapt eventually once they realize it is becoming a new trend. 

Now that most of the people around have gotten the invention and believe that it is good then another majority of people decide that it is time to adapt to a new thing. Late Majority which is 34% of the population as well, takes up a good bit of the population but there is always a certain person we know that no matter what people say or do, they will just not go along with it even if it is more convenient. 

This group which makes up 16% of people is called the laggards, makes sense because they are lagging on the most recent technology change. When we were learning about the Diffusion of innovation model, my teacher told us a story about how he once was a laggard. 

When the portable phone came out, he had decided that he did not want to have one because he wanted to feel disconnected from the world on his time off. I mean can you blame him? It wasn't until he had run out of gas on the highway and he was not around many other cars, that he had wished he had a phone to call for help in these types of emergencies. He then decided after that day that he would go to the store to buy a phone and adapt to the new technology that he was going to be forced to accept. 

I find it very interesting that there are people to this day like my very own grandmother does not have a phone, I could not imagine my life without mine. It makes me really think how different society today would be if certain inventions never took off like phones and electric/self driving car.